Building economic confidence with zero dollars.
So the economy is in the tank, unemployment is on the rise, and the federal government is throwing trillions of dollars at the problem all in the hope that it’ll bring back the economy. But what about the consumer? If consumers continue to fear “the potential pink slip”, it doesn’t matter how much is spent because the biggest spender in the system will continue to stay on the sidelines. That is…unless business can offer something else – guaranteed employment.
I was talking with my father the other day and he came up with a simple idea. He said ” why doesn’t Obama bring in all the top CEO’s and expand the “Presidential E Award” program. The “E” Award is one of the most prestigious forms of recognition offered by the U.S. Government to U.S. businesses! But he needs to add one dynamic to the program, he said. “He needs to get the biggest and best US business leaders to guarantee employment to a high percentage of its workforce and get these consumers off the sideline.” “It costs almost nothing to implement, and will change the conscience of the US workforce immediately.”
Take the E Award and add one element
After sitting back and thinking for a bit, I realized what a brilliant idea it really is. What CEO wouldn’t love to be pulled up in front of the camera as a “Presidential E Award” recipient for stabilizing his workforce and helping stabilize the economy. Employment drives this economy. If we’re not working, we’re not earning, and we’re not paying taxes to allow the government to spend. It all makes sense to me. What employee wouldn’t love to work for a company that puts a stake in the ground and sets a vision by committing to their workforce. It’s a great idea. “It worked during the war….why couldn’t it work if a few conditions were tweaked?” my father added. During World War II, more than 4,000 “E Pennants” were presented to war plants in recognition of production excellence. The famous flag with the big “E” emblazoned on it became a badge of patriotism in action. The program could be expanded to cover all US businesses, not just export or military. It’s patriotic. It’s bold. And it might just be what’s needed to fix this economy.
The President’s “E” Award was created by Executive Order of the President on December 5, 1961, to afford suitable recognition to persons, firms, or organizations which contribute significantly in the effort to increase United States exports. It is the mark of excellence for any firm engaged in exporting their manufactured good or service and for export service providers. During World War II, more than 4,000 “E Pennants” were presented to war plants in recognition of production excellence. The famous flag with the big “E” emblazoned on it became a badge of patriotism in action. President Kennedy revived the World War II “E” symbol of excellence to honor and provide recognition to America’s exporters. Thus, the “E” Award Program was established by Executive Order l0978 on December 5, l96l. The “E Star” was authorized in l969 to recognize “E” Award winners for continued efforts in export expansion. Winners of the “E” and “E Star” Award are authorized to fly the blue and white banner, to display the accompanying certificate of commendation which is signed by the Secretary of Commerce in the name and by the authority of the President, to wear and issue to employees an “E” lapel pin, and to refer to the award in their advertising. All “E” Award winners receive a certificate signed in the name and by the authority of the President by Secretary of Commerce, a lapel pin, and a white pennant with a large blue “E” on it to fly over their plant or office.
Learn how in 1906 the US Navy awarded “E” Pennants to ships excellling in gunnery, engineering and communications – Click Here . This Army/Navy “E” Award pennant would have been given to a business that supported the war effort during World War II. Industries that participated in wartime production were eligible to receive the Army-Navy “E” Award for Excellence in Production. The award ceremony was elaborate, with high-level officers present and airforce fly-overs provided. The pennant is approximately 18″ x 8.5″ (45.72 x 21.59 cm). Then in 1974, the Battle Efficiency Award was created – Click Here to see one.